Creator Economy Earnings 2021

The Creator Economy has emerged as the leading marketing and business leader. $800 million in industry growth was recorded from only 31 startup capital investments since October 2020. That type of cash injection into the Creator Economy is sending strong signals confirming the Creator Economy is not only legit, but a force to be reckoned with.

Since its inception, individuals in the Creator Economy can count on income generated online from their content. Traditional influencer marketing from sponsored posts and brand deals is just a fraction of the existing monetization opportunities for Creators through social media and digital platforms. In fact, 43% of surveyed Creators report making a liveable wage from their content at $50k in annual income or higher.

In this report, NeoReach in partnership with Influencer Marketing Hub did extensive research to uncover the Creator Economy from the Creator’s perspective. Through data collected from over 2,000 surveyed Creators in our combined network and one-on-one interviews, we are uncovering the Creator Earnings Benchmarks as the industry is now, and as it evolves into what Creators hope it can become.

This report provides a holistic view of the Creator Economy as it pertains to the Creators themselves and their earning power. Where it is headed and how we can elevate it to the next level is what this report will help decide.