Social Media Guide 2022

Who is this guide for?

If you’re a freelancer running a workshop for your clients (small or large), then you can use this report to showcase your knowledge on social media platforms. This guide (playbook) also has value to anyone who wants to understand the basics of social media before using different platforms for their business. The presentation details audiences’ mindsets, content considerations & highlights best practices across Facebook, Instagram, YouTube, and Snapchat.

Creators or students who want to dive deep into the differences across key social media platforms will find value in this presentation.

It covers key shifts in how people are changing their habits across; Facebook, YouTube, Instagram & Snapchat with analytics.

What does the document cover?

- A brief introduction to social media is covered.

- The ways in which social media is used.

- The different ways platforms are used purposely by people.

- Statistics on content across Twitter, Facebook, Instagram, Linked In, YouTube, Pinterest, and blogs.

- Details on how people are changing their behaviors on Facebook, YouTube, Instagram, and Snapchat.

- The presentation unpacks 3 exciting ways brands have used social media to go viral.

- There are 5 campaign videos in total.

- There are 3 slides on innovative technologies that are changing how people interact with brands through technology and social media.

- The appendix shares 5 valuable sources of data and information you can link to.

What is included in the download?

The social media presentation is delivered in PDF and Keynote versions so you can repurpose it in any way you want, for your freelancing business, for your college presentation, to share with large brands, or you can even use the royalty-free illustrations & images as you please.

The social media presentation uses data and surveys to create insights from Deloitte, Neilson, Statistica & covers 13 countries, including; USA, UK, Germany, Italy, France, China & Australia (see appendix for all references).